نوع مقاله : علمی-پژوهشی
نویسنده
استادیار، گروه اقتصاد و مدیریت، واحد نراق، دانشگاه آزاد اسلامی، نراق، ایران
10.30465/sehs.2024.47110.1952
چکیده
علیرغم پیشرفت‌های جوامع، درگیری‌های سرزمینی، فشارهای اقتصادی، تحریم و تنش‌های مذهبی بین کشورها و ملت‌ها تشدید شده و باعث بحرانی شدن روابط بین‌کشورها می‌گردد، به گونه‌ایی که، اگر این اختلافات، توهین‌آمیز یا ناعادلانه تلقی شوند می‌توانند موجب بروز خشم، احساس دشمنی و افزایش ملیت‌گرایی شده و نهایتا احساسات خود را در بازار بروز خواهند داد. بنابراین تحقیق حاضر با هدف بررسی احساس تسلط اقتصادی یا پرخاشگری ناشی از دشمنی اقتصادی نسبت به یک کشور و تاثیر آن در تجارت بین‌الملل در نظر گرفته شد. در این راستا نمونه‌ای 338 تایی از جامعه 2800 نفری دانشجویان فارغ التحصیل رشته اقتصاد و بازرگانی به روش نمونه‌گیری دردسترس و هدفمند انتخاب و پرسشنامه‌ها توزیع و از تکنیک معادلات ساختاری و آزمون سوبل داده‌ها مورد تجزیه و تحلیل قرار گرفت. نتایج نشان داد: احساس تسلط اقتصادی یا پرخاشگری ناشی از دشمنی اقتصادی نسبت به یک کشور، از طریق ملیت‌گرایی، اعتقاد به محصول و تصویرکلی کشور بر پذیرش محصول تاثیر معنی‌داری داشته و از این طریق تجارت و سطح تعاملات اقتصادی بین کشورها را تحت تاثیر قرار می‌دهد. در نتیجه، مصرف‌کنندگان با سطح بالاتری از دشمنی اقتصادی معمولا از واردات بیشتر از کشورهایی که دشمن تلقی می‌شوند استقبال نمی‌کنند، سطح غرور کمتری را نشان می‌دهند و کمتر کلام مثبتی دربارهء آن کشور می‌گویند. همچنین دشمنی اقتصادی نسبت به یک کشور خارجی احساسات ملیت‌گرایی را برانگیخته و از طریق تحت تاثیر قرار دادن اعتقاد به محصول و تصویرکلی‌کشور، سطح پذیرش محصول را به صورت وارون تغییر و ترجیح محصولات/ خدمات داخلی را برای ابراز»میهن‌پرستی« بیشتر می‌کند.
کلیدواژه‌ها
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