Document Type : .
Author
Assistant Professor, Department of Economics and Management, Naragh Branch, Islamic Azad University, Naragh, Iran
Abstract
Abstract
Despite the progress of societies, territorial conflicts, economic pressures, embargoes and religious tensions between countries and nations are intensifying and causing critical relations between countries, in such a way that, if these differences are considered insulting or unfair, they can cause anger, feelings of enmity and increase nationalism and finally they will express their feelings in the market. Therefore, the current research was considered with the aim of investigating the feeling of economic dominance or aggression caused by economic animosity towards a country and its impact on international trade. In this regard, a sample of 338 people from the community of 2800 students who graduated in the field of economics and commerce was selected by available and targeted sampling method and questionnaires were distributed, and the data were analyzed using the structural equation technique and the Sobel test. The results showed: the feeling of economic dominance or aggression caused by economic animosity towards a country, through nationalism, belief in the product and the general image of the country, has a significant effect on the acceptance of the product, and in this way, it affects the trade and the level of economic interactions between countries. . As a result, consumers with a higher level of economic animosity usually do not welcome more imports from countries that are considered hostile, show a lower level of pride, and say less positive words about that country. Also, economic animosity towards a foreign country arouses feelings of nationalism and by affecting the belief in the product and the overall image of the country, it inversely changes the level of product acceptance and increases the preference for domestic products/services to express "patriotism".
Keywords
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